After working in design for a national sportswear company, Greta Kay opted to follow her passion and start her own label. Having designed for private bridal and special occasion clients for nearly 20 years, it made sense to focus her attention and creativity to a bridal label. She launched her first collection at Virginia Fashion Week in 2014 and was named the Emerging Designer of the Year. In the summer of 2015, Greta Kay opened her flagship showroom and studio in her hometown, Waynesboro, Virginia, where she designs and sells her existing collection and also creates one of a kind commissioned designs for private clients and national bridal retailers. In 2016, she was named Fashion Innovator of the Year by Fashion Design and Art Week, and was a featured designer at the inaugural Florence Fashion Week. 2018 brings the launch of a new menswear collection and continued expansion in the national market.